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How to set robots.txt in HubSpot and why it matters

  
  
  
How to set robots.txt in HubSpot

People often ask us how to do things in HubSpot. When we get these questions we like to turn them into blog posts in our HubSpot FAQs series. In this post we'll look at how you can use your robots.txt file in HubSpot and what getting this right (and wrong) can mean for your marketing.
 

9 ways to improve your marketing with HubSpot's Campaigns tool

  
  
  
Improve your marketing with the HubSpot campaigns tool

Do you know if your marketing campaigns are delivering the results you need? There’s no point building great campaigns if you can’t get the insights you need to track, assess and analyse the results. Which is why Hubspot’s excellent new Campaigns tool is so useful.

How Signals from HubSpot can help your Sales team

  
  
  
HubSpot Signals can help you sell more

It's true, HubSpot Signals can help your Sales team be more effective. Signals is a free real-time notifications tool, designed to help you follow up with leads and customers more easily and effectively. 

Beat writer's block - 70 inspirational ideas for new blog content

  
  
  
Inspirational ideas for new content

Google’s recent Hummingbird algorithm update means it’s more important than ever to write the way people actually speak and answer the questions they ask.

Here are 70 inspirational ideas for creating excellent new content.

What does Google's clampdown on spam guest blogging mean for your business blog?

  
  
  
Guest blogging

It’s been on the cards for some time, but last week Matt Cutts (the Head of Google's Webspam Team) hammered the final nail into the coffin of spammy guest blogging. According to him, if anyone is using guest blogging as their primary way to gain inbound links, they're abusing the system.

Latest results - G2 Crowd marketing automation research

  
  
  
Marketing automation research

Back in July 2013 G2 Crowd revealed some fascinating marketing automation research. Now there’s an update, announced in Chicago in December and published last week. The results are essential reading for anyone looking to invest in a marketing automation platform.

Attracting leads with LinkedIn Sponsored Updates

  
  
  
Using LinkedIn Sponsored Updates

“LinkedIn is 277% more effective for lead generation than Facebook and Twitter. We saw that the Sponsored Update on LinkedIn increased engagement by 50% and generated thousands more impressions than our organic post” (HubSpot research).

Have you heard of LinkedIn Sponsored Updates? It's their latest advertising opportunity and they appear automatically in LinkedIn users' newsfeeds.

Dynamic Calls to Action: How to deliver the right message at the right time

  
  
  
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According to recent research by HubSpot, personalised, dynamic calls to action convert 42% better than un-personalised, non-dynamic CTAs. That's a serious commercial advantage and one well worth tapping into.

In a nutshell, by creating dynamic, smart calls to action, you can deliver the right marketing messages at the right time to your website visitors.

8 best practices for call to action buttons that convert

  
  
  
8 best practices for call to action buttons that convert

Many companies struggle to convert their website traffic into leads and enquiries. They might have great content offers, such as ebooks and whitepapers, but people don’t always find and convert on their landing pages.

The answer is adding effective call to action buttons across your site.

How to set up Google Webmaster Tools for your HubSpot website

  
  
  
How to set up Google Webmaster Tools for your HubSpot website

It's always a good idea to set up Google Webmaster Tools for your website. In this post, we'll look at how to do this if your website is on HubSpot.

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