Inbound Marketing Blog

Increasingly, creating great content is the focus of many companies' online marketing. After all, attracting potential customers with informative and useful content, such as blog posts, ebooks and whitepapers, is central to successful inbound marketing.

However, you need to ensure that you get full benefit from the content you produce and avoid the risk of it being used (or plagarised) by others. This is where Google authorship comes in.

We have just designed and built a new website for our client AKA Claims, one of the UK's leading firms of insurance Loss Assessors.

We have worked with AKA for a number of years and the site represents a new direction for both their brand and online marketing.

Truly understanding customers is the holy grail for marketers and creating buyer personas is one way to develop a clearer picture. In competitive markets it's important to see the world from a customer's point of view and gain a better understanding of the needs and motivations that drive their purchasing decisions.

Many consumers and businesses find cold calling annoying. It's intrusive, can damage a brand and even repel potential customers.

Three leading marketers recently joined a Google+ hangout debate to discuss whether cold calling still has a place in modern marketing. In this post, we'll review the key points made.

Although it's the most popular social network, Facebook has not been reowned in the past for its search function. As search capabilities on other online platforms have improved, many users have felt that Facebook’s search bar was inadequate for their needs.

LinkedIn is a key resource for many business to business marketers, who use it for research, professional networking and building up useful contacts. In fact, 65% of respondents to HubSpot's latest State of Inbound Marketing Survey had acquired a customer through the network.

The team at Software Advice invites you to watch its latest Google+ Debate which will consider the question, "Does Cold Calling Still Work?"

Their expert panel includes Mike Volpe, CMO at HubSpot, David Elkington, CEO at InsideSales.com, and Anneke Seley, CEO at Reality Works Group. They will answer three scripted questions that will open up a discussion about where cold calling fits in to the modern sales/marketing arsenal, and whether it is still effective in today's Web-enabled world. Viewers will then be able to ask their own questions in the comments.

Over the past few years social media has transformed the way we communicate. Social networks have become key venue for discussions, debates and sharing content. With Facebook and Twitter, to name just two, being so popular, many businesses have realised that they must take their social media activity to the next level.

It's that time of year again and the festive season is just a few days away, so we'd like to wish everyone who has read and shared our posts this year a very merry Christmas.

So, here are our 10 reasons why Inbound Marketing is a little bit like Christmas (and one why not).

We’ve reached our third post on HubSpot Workflows, one of the features of HubSpot 3. Hopefully our previous blog posts will have given you an overview of Workflows, as well as an understanding of its capabilities as a marketing automation and lead nurturing tool. So, now that we’ve got a general grasp of HubSpot Workflows, let’s get to grips with how it actually works.