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Google Panda 4.0 algorithm update - The latest news

  
  
  
Google Panda 4.0   What we know so far

Google rolled out Panda 4.0 on May 20th 2014 and in our last post on the subject we promised to follow up with an update. The ramifications were unclear at first and speculation was rife. Now the waters have cleared and it's possible to see what's happened, to whom, why and what site owners can do about it.

Google Panda 4.0 – What we know so far

  
  
  
Google Panda 4.0   What we know so far

Google's Panda 4.0 update began rolling out last week. While its impact remains uncertain, here's a round up of some of the more interesting views we've seen so far.

Quick tip: How to write a winning meta description

  
  
  
How to write a great meta description

The meta description tag is used to describe a page's contents and appears in the search engine results pages. Creating a great meta description is important as they can play a big role in encouraging visitors to click through. Think of them as mini sales pitches for your website pages.

How to optimise blog posts for search (a 10 step checklist)

  
  
  
How to optimise your blog posts for search

In an increasingly competitive world it’s really important to optimise your blog posts. But how do you do it?

As you might expect, search engines use words, phrases and questions to explore, classify, rate and rank web pages. So when you use the right ones in your content – and the meta data that sits behind it – you tell search engines what your post is all about. Then, armed with the right information, they can deliver the best possible search results to their users. 
 

How to set robots.txt in HubSpot and why it matters

  
  
  
How to set robots.txt in HubSpot

People often ask us how to do things in HubSpot. When we get these questions we like to turn them into blog posts in our HubSpot FAQs series. In this post we'll look at how you can use your robots.txt file in HubSpot and what getting this right (and wrong) can mean for your marketing.
 

9 ways to improve your marketing with HubSpot's Campaigns tool

  
  
  
Improve your marketing with the HubSpot campaigns tool

Do you know if your marketing campaigns are delivering the results you need? There’s no point building great campaigns if you can’t get the insights you need to track, assess and analyse the results. Which is why Hubspot’s excellent new Campaigns tool is so useful.

How Signals from HubSpot can help your Sales team

  
  
  
HubSpot Signals can help you sell more

It's true, HubSpot Signals can help your Sales team be more effective. Signals is a free real-time notifications tool, designed to help you follow up with leads and customers more easily and effectively. 

Beat writer's block - 70 inspirational ideas for new blog content

  
  
  
Inspirational ideas for new content

Google’s recent Hummingbird algorithm update means it’s more important than ever to write the way people actually speak and answer the questions they ask.

Here are 70 inspirational ideas for creating excellent new content.

What does Google's clampdown on spam guest blogging mean for your business blog?

  
  
  
Guest blogging

It’s been on the cards for some time, but last week Matt Cutts (the Head of Google's Webspam Team) hammered the final nail into the coffin of spammy guest blogging. According to him, if anyone is using guest blogging as their primary way to gain inbound links, they're abusing the system.

Latest results - G2 Crowd marketing automation research

  
  
  
Marketing automation research

Back in July 2013 G2 Crowd revealed some fascinating marketing automation research. Now there’s an update, announced in Chicago in December and published last week. The results are essential reading for anyone looking to invest in a marketing automation platform.

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