Inbound Marketing Blog

Increasingly, creating great content is the focus of many companies' online marketing. After all, attracting potential customers with informative and useful content, such as blog posts, ebooks and whitepapers, is central to successful inbound marketing.

However, you need to ensure that you get full benefit from the content you produce and avoid the risk of it being used (or plagarised) by others. This is where Google authorship comes in.

We have just designed and built a new website for our client AKA Claims, one of the UK's leading firms of insurance Loss Assessors.

We have worked with AKA for a number of years and the site represents a new direction for both their brand and online marketing.

LinkedIn is a key resource for many business to business marketers, who use it for research, professional networking and building up useful contacts. In fact, 65% of respondents to HubSpot's latest State of Inbound Marketing Survey had acquired a customer through the network.

We're delighted to say that Concentric Marketing has become a HubSpot Gold Level Agency Partner. 

Concentric joined HubSpot's Agency Partner Programme in August 2011 and has enjoyed a highly successful relationship ever since.

Reaching this level makes Concentric currently one of four HubSpot Gold Level Agency Partners in the UK.

Marketers have long known that potential customers often need a little help to steer them through the buying process. Providing relevant and timely information makes it more likely that a website lead will become a new paying customer. This means that capturing information and using it to send personalised, relevant emails is a great way to nurture prospects.

It’s that time of year again in the UK - we've just turned the clocks back to make mornings that little bit lighter. Meanwhile, the facts speak for themselves, the future continues to look bright for the growth of Inbound Marketing.

HubSpot announced today that they will be opening their new EMEA headquarters in January 2013.

This new office will be based in Dublin, which is already the home to the EMEA headquarters of Google, Facebook, Salesforce and LinkedIn. This office will be well placed to give customers of HubSpot in Europe even greater help and support with their marketing.

Announced yesterday afternoon UK time at Inbound 2012 in Boston, this September will see HubSpot launching a completely rebuilt version of its software. Known as HubSpot 3, it will give marketers an all-in-one control centre for their inbound marketing activity via a completely integrated platform. 

Yesterday we had our first look at HubSpot's new email marketing system and contacts database. This part of the HubSpot software has had a complete revamp - here are 10 benefits that really jumped out at us.