Inbound Marketing Blog

Increasingly, creating great content is the focus of many companies' online marketing. After all, attracting potential customers with informative and useful content, such as blog posts, ebooks and whitepapers, is central to successful inbound marketing.

However, you need to ensure that you get full benefit from the content you produce and avoid the risk of it being used (or plagarised) by others. This is where Google authorship comes in.

Although it's the most popular social network, Facebook has not been reowned in the past for its search function. As search capabilities on other online platforms have improved, many users have felt that Facebook’s search bar was inadequate for their needs.

Google’s social network Google+ has seen significant growth in recent months. Experian Hitwise recently reported that Google+ had 49 million visits in December, the highest since its launch. What's more, Google's latest figures show that the network now has 90 million users.

Over 20% of searches on Google each month are for local products and services. This makes local search a real opportunity for many businesses and optimising your Google Places listing is a great place to start.

A business blog has become an essential marketing tool. Research by Hubspot shows that, on average, companies that blog attract 55% more website visitors and generate 88% more leads.

It's a good idea to register your business blog with Technorati the blog search engine. It's one way to reach people who are actively searching for information on your topic, deliver targeted traffic to your blog and attract inbound links.

Many businesses who are looking to get more from their website, or perhaps launch a new one, may have thought about using a SEO copywriting service. But it’s another cost to pay, so is it worth it?

Google’s Panda update came to the UK on the 11th April. In terms of its scope, Google believes this has affected around 12% of all search queries.

aim of this search algorithm change is to reduce the impact of low-quality articles on Google’s results. It means that sites can no longer rely on producing poor content that’s written purely for search engine optimisation purposes.