We follow an Inbound Marketing approach, helping our clients be found by more customers who are looking for their products and services online. We then use a measurable, proven process to convert these prospects into leads and new sales.
By comparison, traditional ‘outbound’ marketing is based on interrupting people when they’re not ready to buy. These marketing activities, like advertising, telesales and direct mail, are becoming much less effective as modern technology makes it easier for B2C and B2B consumers to filter out these messages.
The facts speak for themselves. Research shows that Inbound Marketing generates leads at 62% of the cost of outbound marketing1. In challenging economic times, it’s not surprising that many companies are switching their budgets towards Inbound Marketing.
The Inbound Marketing process
We follow a proven Inbound Marketing process, which is based on:
- Attracting more traffic to your website through higher search engine rankings, business blogging, content creation and social media marketing.
- Converting more of these visitors into qualified sales leads by using lead generation and lead nurturing best practices.
- Analysing your ongoing marketing performance and using continuous testing to maximise your conversion rates and increase sales.
Working with an Inbound Marketing agency
You may be looking to move your business forward, but have limited time and in-house resources for marketing.
We can help you develop your brand and capture more sales leads for less than the monthly salary of a single marketing employee, leaving you free to focus on growing your business.
Get in touch
To learn more about Inbound Marketing, please just call 0845 034 5603 or contact us.