If you haven't done so already, it's time you started to monitor, analyse and optimise your mobile web presence.
Read MoreIs your website mobile-friendly enough for Google?
Posted by Steve Oakman on Mar 24, 2015 12:32:28 PM
Topics: SEO
Anonymous Personalisation – Using relevance to drive more sales
Posted by Stephen Oakman on Oct 10, 2014 3:25:00 PM
Context matters. The more useful, informative and relevant you can make your website's content to specific visitors the better. Segmented and targeted content hits home much more powerfully and effectively than content aimed at a general audience.
Read MoreTopics: HubSpot, Dynamic content
You may have noticed when the photos of content authors disappeared from the search results in June. The results pages looked a lot less interesting without them. But that was just the start - now Google Authorship has gone completely.
Our latest HubSpot COS website: A design & build for accessplanit
Posted by Steve Oakman on Aug 29, 2014 1:00:00 PM
We're delighted that a new website that we've designed and built for accessplanit on HubSpot's Content Optimisation System (COS) is now live.
The site makes use of many of the advanced features of the COS, including the ability to personalise content and marketing messages based on a visitor's previous interactions with a site. It's also fully responsive for mobile.
Using images to boost your marketing (and a new HubSpot tool)
Posted by Steve Oakman on Jul 28, 2014 1:16:00 PM
People love imagery. As inveterate pattern-seekers, we rely on images much more than we consciously realise. 90% of the information we digest is visual and our brains analyse images faster than they decode writing.
Topics: Web design, HubSpot, HubSpot FAQs
Google Panda 4.0 algorithm update - The latest news
Posted by Steve Oakman on Jul 4, 2014 8:57:00 AM
Google rolled out Panda 4.0 on May 20th 2014 and in our last post on the subject we promised to follow up with an update. The ramifications were unclear at first and speculation was rife. Now the waters have cleared and it's possible to see what's happened, to whom, why and what site owners can do about it.
Topics: SEO, Search Engine Optimisation, News
Topics: SEO, Search Engine Optimisation, News
Quick tip: How to write a winning meta description
Posted by Steve Oakman on May 23, 2014 10:44:00 AM
The meta description tag is used to describe a page's contents and appears in the search engine results pages. Creating a great meta description is important as they can play a big role in encouraging visitors to click through. Think of them as mini sales pitches for your website pages.
How to optimise blog posts for search (a 10 step checklist)
Posted by Steve Oakman on May 9, 2014 4:34:00 PM
In an increasingly competitive world it’s really important to optimise your blog posts. But how do you do it?
As you might expect, search engines use words, phrases and questions to explore, classify, rate and rank web pages. So when you use the right ones in your content – and the meta data that sits behind it – you tell search engines what your post is all about. Then, armed with the right information, they can deliver the best possible search results to their users.
Topics: SEO, Business blogging
How to set robots.txt in HubSpot and why it matters
Posted by Steve Oakman on Apr 1, 2014 11:44:00 AM
People often ask us how to do things in HubSpot. When we get these questions we like to turn them into blog posts in our HubSpot FAQs series. In this post we'll look at how you can use your robots.txt file in HubSpot and what getting this right (and wrong) can mean for your marketing.
Topics: HubSpot CMS, SEO, HubSpot, HubSpot FAQs
Subscribe to Email Updates
Recent Posts
Posts by Topic
- Business blogging (7)
- Buyer personas (1)
- Calls to action (2)
- Content Marketing (8)
- Copywriting (2)
- Dynamic content (2)
- Ecommerce (1)
- Email Marketing (1)
- Facebook Marketing (3)
- HootSuite (1)
- HubSpot (18)
- HubSpot 3 (4)
- HubSpot CMS (3)
- HubSpot FAQs (4)
- Hubspot Signals (1)
- Inbound Marketing (25)
- Landing pages (6)
- Lead Generation (4)
- Lead nurturing (4)
- LinkedIn (4)
- Marketing automation (4)
- Mobile (1)
- News (5)
- Search Engine Optimisation (11)
- SEO (7)
- Social bookmarking (1)
- Social Media (11)
- Twitter (1)
- Vlogs (1)
- Warm Calling (1)
- Web design (5)
- Workflows (3)
Posts by Month
- March 2015 (1)
- October 2014 (1)
- September 2014 (1)
- August 2014 (1)
- July 2014 (2)
- May 2014 (3)
- April 2014 (1)
- March 2014 (1)
- February 2014 (2)
- January 2014 (2)
- December 2013 (1)
- November 2013 (1)
- October 2013 (1)
- September 2013 (1)
- August 2013 (1)
- July 2013 (2)
- June 2013 (1)
- May 2013 (1)
- April 2013 (1)
- March 2013 (1)
- February 2013 (2)
- January 2013 (3)
- December 2012 (2)
- November 2012 (3)
- October 2012 (1)
- September 2012 (1)
- August 2012 (1)
- May 2012 (1)
- March 2012 (1)
- February 2012 (1)
- January 2012 (1)
- December 2011 (1)
- November 2011 (1)
- October 2011 (2)
- September 2011 (3)
- August 2011 (4)
- July 2011 (6)
- June 2011 (1)