Inbound marketing blog

How content marketing can benefit your business

Posted by Steve Oakman on Jun 27, 2011 5:31:00 PM

The growth of technology has made it easier than ever for people to ignore traditional marketing techniques that are based purely on interrupting people, such as advertising and direct mail. For example, set top boxes let us fast-forward over TV adverts, while spam filters have made unsolicited email marketing less and less effective.

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Topics: Content Marketing

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