Inbound marketing blog

Google Places: 12 ways to optimise your listing for local search

Posted by Steve Oakman on Aug 29, 2011 3:27:00 PM

Over 20% of searches on Google each month are for local products and services. This makes local search a real opportunity for many businesses and optimising your Google Places listing is a great place to start.

Read More

Topics: Inbound Marketing, Search Engine Optimisation

4 essential LinkedIn tips for Inbound Marketing

Posted by Steve Oakman on Aug 22, 2011 3:35:00 PM

We are delighted to have Victoria Ipri of Modello Media as a guest blogger. Victoria is a world renowned LinkedIn specialist. She is also a successful author and speaker. In this post Victoria shares 3 essential LinkedIn tips for Inbound Marketing (plus one great bonus tip!).

Read More

Topics: Inbound Marketing, Social Media, LinkedIn

Ecommerce SEO: Avoiding duplicate content issues

Posted by Steve Oakman on Aug 15, 2011 4:09:00 PM

Having duplicate content across very similar pages can be a big issue for ecommerce sites, like those built in Magento. To avoid the search engine optimisation (SEO) problems this can cause, it’s useful to know why these pages are created and how to deal with them. If some of a website’s pages have duplicate or very similar content, then a search engine has to decide which is the best page to list in its search results. Without guidance it won’t know which page to add to its index, where to direct search authority or which page to rank in its results. What’s more, if the search engine suspects the duplicate content is an attempt to manipulate its results, the site may incur penalties or be removed from the search results altogether.

Read More

The How, What and When of business blogging

Posted by Steve Oakman on Aug 8, 2011 4:30:00 PM

A business blog has become an essential marketing tool. Research by Hubspot shows that, on average, companies that blog attract 55% more website visitors and generate 88% more leads.

Read More

Topics: Inbound Marketing, Business blogging, Search Engine Optimisation, Copywriting, Content Marketing

New Call-to-action

HubSpot Certification

Our HubSpot Certification proves that we have comprehensive knowledge of HubSpot tools and how to use them to meet our clients’ goals.

Partner Certification

Our Solutions Partner Certification shows that we consistently and effectively plan, manage and deliver inbound marketing services for our clients.

HubSpot Design Certification

This certification demonstrates our expertise at designing, building and maintaining websites on HubSpot's CMS Hub. 

"Concentric were diligent and professional throughout the process, constantly adjusting to our ever evolving demands. The finished site has really helped to lift our brand and they have played a key role in this. If you need a HubSpot site - choose Concentric!"

Marketing Director, Technology Industry