LinkedIn is a key resource for many business to business marketers, who use it for research, professional networking and building up useful contacts. In fact, 65% of respondents to HubSpot's latest State of Inbound Marketing Survey had acquired a customer through the network.
The team at Software Advice invites you to watch its latest Google+ Debate which will consider the question, "Does Cold Calling Still Work?"
Their expert panel includes Mike Volpe, CMO at HubSpot, David Elkington, CEO at InsideSales.com, and Anneke Seley, CEO at Reality Works Group. They will answer three scripted questions that will open up a discussion about where cold calling fits in to the modern sales/marketing arsenal, and whether it is still effective in today's Web-enabled world. Viewers will then be able to ask their own questions in the comments.
Over the past few years social media has transformed the way we communicate. Social networks have become key venue for discussions, debates and sharing content. With Facebook and Twitter, to name just two, being so popular, many businesses have realised that they must take their social media activity to the next level.