Inbound marketing blog

What the new LinkedIn profiles mean for inbound marketing

Posted by Steve Oakman on Jan 29, 2013 1:30:00 PM

LinkedIn is a key resource for many business to business marketers, who use it for research, professional networking and building up useful contacts. In fact, 65% of respondents to HubSpot's latest State of Inbound Marketing Survey had acquired a customer through the network.

Read More

Topics: Inbound Marketing, LinkedIn, HubSpot

'Does cold calling still work?' - join the debate

Posted by Steve Oakman on Jan 28, 2013 9:39:00 AM

The team at Software Advice invites you to watch its latest Google+ Debate which will consider the question, "Does Cold Calling Still Work?"

Their expert panel includes Mike Volpe, CMO at HubSpot, David Elkington, CEO at InsideSales.com, and Anneke Seley, CEO at Reality Works Group. They will answer three scripted questions that will open up a discussion about where cold calling fits in to the modern sales/marketing arsenal, and whether it is still effective in today's Web-enabled world. Viewers will then be able to ask their own questions in the comments.

Read More

Topics: Inbound Marketing, News

5 must-haves for Social Media in 2013

Posted by Gillian Peak on Jan 7, 2013 1:00:00 PM

Over the past few years social media has transformed the way we communicate. Social networks have become key venue for discussions, debates and sharing content. With Facebook and Twitter, to name just two, being so popular, many businesses have realised that they must take their social media activity to the next level.

Read More

Topics: Social Media, Facebook Marketing, HootSuite, Twitter

New Call-to-action

HubSpot Certification

Our HubSpot Certification proves that we have comprehensive knowledge of HubSpot tools and how to use them to meet our clients’ goals.

Partner Certification

Our Partner Certification shows that we consistently and effectively plan, manage and deliver inbound marketing services for our clients.

HubSpot Design Certification

This certification demonstrates our expertise at designing and building websites on HubSpot's Content Management System. 

"Concentric were diligent and professional throughout the process, constantly adjusting to our ever evolving demands. The finished site has really helped to lift our brand and they have played a key role in this. If you need a HubSpot site - choose Concentric!"

Marketing Director, Technology Industry