Inbound marketing blog

Has cold calling had its day?

Posted by Gillian Peak on Feb 18, 2013 1:30:00 PM

Many consumers and businesses find cold calling annoying. It's intrusive, can damage a brand and even repel potential customers.

Three leading marketers recently joined a Google+ hangout debate to discuss whether cold calling still has a place in modern marketing. In this post, we'll review the key points made.

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Topics: Inbound Marketing, Lead Generation, Warm Calling

How could Facebook Graph Search affect your marketing?

Posted by Steve Oakman on Feb 5, 2013 1:15:00 PM

Although it's the most popular social network, Facebook has not been reowned in the past for its search function. As search capabilities on other online platforms have improved, many users have felt that Facebook’s search bar was inadequate for their needs.

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Topics: Social Media, Search Engine Optimisation, Facebook Marketing

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