Inbound marketing blog

What are buyer personas and why do you need them?

Posted by Steve Oakman on Mar 18, 2013 11:58:00 AM

Truly understanding customers is the holy grail for marketers and creating buyer personas is one way to develop a clearer picture. In competitive markets it's important to see the world from a customer's point of view and gain a better understanding of the needs and motivations that drive their purchasing decisions.

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Topics: Inbound Marketing, Buyer personas

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