Truly understanding customers is the holy grail for marketers and creating buyer personas is one way to develop a clearer picture. In competitive markets it's important to see the world from a customer's point of view and gain a better understanding of the needs and motivations that drive their purchasing decisions.
What are buyer personas and why do you need them?
Posted by Steve Oakman on Mar 18, 2013 11:58:00 AM
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Topics: Inbound Marketing, Buyer personas
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