Landing pages are the most important pages on your website. They help you learn more about your website visitors and nurture them into leads. However, long forms on landing pages can be offputting and reduce your conversion rates. Progressive profiling is a simple solution to this problem.
When you're eating out at a restaurant, chances are you'll find somebody snapping a photo of her food. Most likely, that picture would be uploaded to several social networking sites she's on. In a few minutes, that post would receive comments, likes, retweets or repins. When she has finished her meal, she'll most likely respond to those who paid a compliment.
Can you see what's happening here? That's user engagement achieved through the power of social media and mobile. The same concept can also be applied to your business.