People love imagery. As inveterate pattern-seekers, we rely on images much more than we consciously realise. 90% of the information we digest is visual and our brains analyse images faster than they decode writing.
Google rolled out Panda 4.0 on May 20th 2014 and in our last post on the subject we promised to follow up with an update. The ramifications were unclear at first and speculation was rife. Now the waters have cleared and it's possible to see what's happened, to whom, why and what site owners can do about it.