Inbound marketing blog

Gillian Peak

Recent Posts

Making the most of HubSpot's Social Inbox

Posted by Gillian Peak on Aug 29, 2013 3:46:00 PM

Social Media plays a key role in most marketer's strategies. HubSpot have recently released Social Inbox, a new social media management tool, which allows you to closely integrate activity on Twitter with your HubSpot Contacts database.

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Topics: Social Media, HubSpot

10 key lessons from HubSpot's 2013 State of Inbound Marketing report

Posted by Gillian Peak on Jun 24, 2013 1:30:00 PM

HubSpot have recently published their annual report on the progress of inbound marketing. Now in its fifth year, the 2013 State of Inbound Marketing report is based on data from over 3,300 participants in 128 different countries, including CEOs, marketers and agencies. In this post, we'll look at 10 key points that caught our eye. 

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Topics: Inbound Marketing, Lead Generation, HubSpot

Has cold calling had its day?

Posted by Gillian Peak on Feb 18, 2013 1:30:00 PM

Many consumers and businesses find cold calling annoying. It's intrusive, can damage a brand and even repel potential customers.

Three leading marketers recently joined a Google+ hangout debate to discuss whether cold calling still has a place in modern marketing. In this post, we'll review the key points made.

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Topics: Inbound Marketing, Lead Generation, Warm Calling

5 must-haves for Social Media in 2013

Posted by Gillian Peak on Jan 7, 2013 1:00:00 PM

Over the past few years social media has transformed the way we communicate. Social networks have become key venue for discussions, debates and sharing content. With Facebook and Twitter, to name just two, being so popular, many businesses have realised that they must take their social media activity to the next level.

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Topics: Social Media, Facebook Marketing, HootSuite, Twitter

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