Inbound marketing blog

Steve Oakman

Recent Posts

How Signals from HubSpot can help your Sales team

Posted by Steve Oakman on Feb 28, 2014 5:26:00 PM

It's true, HubSpot Signals can help your Sales team be more effective. Signals is a free real-time notifications tool, designed to help you follow up with leads and customers more easily and effectively. 

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Topics: Lead nurturing, Hubspot Signals

Beat writer's block - 70 inspirational ideas for new blog content

Posted by Steve Oakman on Feb 18, 2014 1:30:00 PM

Google’s recent Hummingbird algorithm update means it’s more important than ever to write the way people actually speak and answer the questions they ask.

Here are 70 inspirational ideas for creating excellent new content.

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Topics: Business blogging, Content Marketing

What does Google's clampdown on spam guest blogging mean for your business blog?

Posted by Steve Oakman on Jan 29, 2014 12:45:00 PM

It’s been on the cards for some time, but last week Matt Cutts (the Head of Google's Webspam Team) hammered the final nail into the coffin of spammy guest blogging. According to him, if anyone is using guest blogging as their primary way to gain inbound links, they're abusing the system.

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Topics: SEO, Business blogging

Latest results - G2 Crowd marketing automation research

Posted by Steve Oakman on Jan 17, 2014 4:32:00 PM

Back in July 2013 G2 Crowd revealed some fascinating marketing automation research. Now there’s an update, announced in Chicago in December and published last week. The results are essential reading for anyone looking to invest in a marketing automation platform.

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Topics: Marketing automation, HubSpot

Attracting leads with LinkedIn Sponsored Updates

Posted by Steve Oakman on Dec 3, 2013 1:30:00 PM

“LinkedIn is 277% more effective for lead generation than Facebook and Twitter. We saw that the Sponsored Update on LinkedIn increased engagement by 50% and generated thousands more impressions than our organic post” (HubSpot research).

Have you heard of LinkedIn Sponsored Updates? It's their latest advertising opportunity and they appear automatically in LinkedIn users' newsfeeds.

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Topics: Social Media, LinkedIn, Lead Generation

Dynamic Calls to Action: How to deliver the right message at the right time

Posted by Steve Oakman on Nov 13, 2013 1:30:00 PM

According to recent research by HubSpot, personalised, dynamic calls to action convert 42% better than un-personalised, non-dynamic CTAs. That's a serious commercial advantage and one well worth tapping into.

In a nutshell, by creating dynamic, smart calls to action, you can deliver the right marketing messages at the right time to your website visitors.

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Topics: Lead Generation, Calls to action, Dynamic content

8 best practices for call to action buttons that convert

Posted by Steve Oakman on Oct 18, 2013 3:54:00 PM

Many companies struggle to convert their website traffic into leads and enquiries. They might have great content offers, such as ebooks and whitepapers, but people don’t always find and convert on their landing pages.

The answer is adding effective call to action buttons across your site.

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Topics: Inbound Marketing, Calls to action, Landing pages

How to set up Google Webmaster Tools for your HubSpot website

Posted by Steve Oakman on Sep 11, 2013 1:30:00 PM

It's always a good idea to set up Google Webmaster Tools for your website. In this post, we'll look at how to do this if your website is on HubSpot.

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Topics: HubSpot CMS, SEO, HubSpot, Search Engine Optimisation, HubSpot FAQs

Learn more about your leads with progressive profiling

Posted by Steve Oakman on Jul 17, 2013 1:30:00 PM

Landing pages are the most important pages on your website. They help you learn more about your website visitors and nurture them into leads. However, long forms on landing pages can be offputting and reduce your conversion rates. Progressive profiling is a simple solution to this problem.

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Topics: Inbound Marketing, HubSpot, HubSpot FAQs, Landing pages

Social Media and Mobile: A winning combination for marketing your business

Posted by Steve Oakman on Jul 2, 2013 1:10:00 PM

When you're eating out at a restaurant, chances are you'll find somebody snapping a photo of her food. Most likely, that picture would be uploaded to several social networking sites she's on. In a few minutes, that post would receive comments, likes, retweets or repins. When she has finished her meal, she'll most likely respond to those who paid a compliment.

Can you see what's happening here? That's user engagement achieved through the power of social media and mobile. The same concept can also be applied to your business.

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Topics: Social Media, Mobile

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