Do you know if your marketing campaigns are delivering the results you need? There’s no point building great campaigns if you can’t get the insights you need to track, assess and analyse the results. Which is why Hubspot’s excellent new Campaigns tool is so useful.
It's true, HubSpot Signals can help your Sales team be more effective. Signals is a free real-time notifications tool, designed to help you follow up with leads and customers more easily and effectively.
Google’s recent Hummingbird algorithm update means it’s more important than ever to write the way people actually speak and answer the questions they ask.
Here are 70 inspirational ideas for creating excellent new content.
It’s been on the cards for some time, but last week Matt Cutts (the Head of Google's Webspam Team) hammered the final nail into the coffin of spammy guest blogging. According to him, if anyone is using guest blogging as their primary way to gain inbound links, they're abusing the system.
Back in July 2013 G2 Crowd revealed some fascinating marketing automation research. Now there’s an update, announced in Chicago in December and published last week. The results are essential reading for anyone looking to invest in a marketing automation platform.
“LinkedIn is 277% more effective for lead generation than Facebook and Twitter. We saw that the Sponsored Update on LinkedIn increased engagement by 50% and generated thousands more impressions than our organic post” (HubSpot research).
Have you heard of LinkedIn Sponsored Updates? It's their latest advertising opportunity and they appear automatically in LinkedIn users' newsfeeds.
According to recent research by HubSpot, personalised, dynamic calls to action convert 42% better than un-personalised, non-dynamic CTAs. That's a serious commercial advantage and one well worth tapping into.
In a nutshell, by creating dynamic, smart calls to action, you can deliver the right marketing messages at the right time to your website visitors.
Many companies struggle to convert their website traffic into leads and enquiries. They might have great content offers, such as ebooks and whitepapers, but people don’t always find and convert on their landing pages.
The answer is adding effective call to action buttons across your site.
It's always a good idea to set up Google Webmaster Tools for your website. In this post, we'll look at how to do this if your website is on HubSpot.
Social Media plays a key role in most marketer's strategies. HubSpot have recently released Social Inbox, a new social media management tool, which allows you to closely integrate activity on Twitter with your HubSpot Contacts database.