Inbound marketing blog

How to optimise blog posts for search (a 10 step checklist)

Posted by Steve Oakman on May 9, 2014 4:34:00 PM

In an increasingly competitive world it’s really important to optimise your blog posts. But how do you do it?

As you might expect, search engines use words, phrases and questions to explore, classify, rate and rank web pages. So when you use the right ones in your content – and the meta data that sits behind it – you tell search engines what your post is all about. Then, armed with the right information, they can deliver the best possible search results to their users. 
 

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Topics: SEO, Business blogging

Beat writer's block - 70 inspirational ideas for new blog content

Posted by Steve Oakman on Feb 18, 2014 1:30:00 PM

Google’s recent Hummingbird algorithm update means it’s more important than ever to write the way people actually speak and answer the questions they ask.

Here are 70 inspirational ideas for creating excellent new content.

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Topics: Business blogging, Content Marketing

What does Google's clampdown on spam guest blogging mean for your business blog?

Posted by Steve Oakman on Jan 29, 2014 12:45:00 PM

It’s been on the cards for some time, but last week Matt Cutts (the Head of Google's Webspam Team) hammered the final nail into the coffin of spammy guest blogging. According to him, if anyone is using guest blogging as their primary way to gain inbound links, they're abusing the system.

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Topics: SEO, Business blogging

3 keys to successful Inbound Marketing (infographic)

Posted by Steve Oakman on Nov 9, 2011 1:31:00 AM

HubSpot have looked at the websites run through their popular Website Grader and found 3 keys to successful inbound marketing (as shown in the infographic below).

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Topics: Inbound Marketing, Business blogging, Social Media

The How, What and When of business blogging

Posted by Steve Oakman on Aug 8, 2011 4:30:00 PM

A business blog has become an essential marketing tool. Research by Hubspot shows that, on average, companies that blog attract 55% more website visitors and generate 88% more leads.

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Topics: Inbound Marketing, Business blogging, Search Engine Optimisation, Copywriting, Content Marketing

Registering your business blog with Technorati

Posted by Steve Oakman on Jul 22, 2011 5:04:00 PM

It's a good idea to register your business blog with Technorati the blog search engine. It's one way to reach people who are actively searching for information on your topic, deliver targeted traffic to your blog and attract inbound links.

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Topics: Business blogging, Search Engine Optimisation, Content Marketing

10 reasons why you should be blogging for business

Posted by Steve Oakman on Jul 18, 2011 5:08:00 PM

There are really good reasons for businesses to have a blog, though surprisingly many still don’t.

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Topics: Inbound Marketing, Business blogging, Content Marketing

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