Inbound marketing blog

Goodbye Google Authorship – Hello G+ prominence

Posted by Steve Oakman on Sep 12, 2014 12:51:00 PM

You may have noticed when the photos of content authors disappeared from the search results in June. The results pages looked a lot less interesting without them. But that was just the start - now Google Authorship has gone completely.

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Topics: Search Engine Optimisation, Content Marketing

9 ways to improve your marketing with HubSpot's Campaigns tool

Posted by Steve Oakman on Mar 14, 2014 5:00:00 PM

Do you know if your marketing campaigns are delivering the results you need? There’s no point building great campaigns if you can’t get the insights you need to track, assess and analyse the results. Which is why Hubspot’s excellent new Campaigns tool is so useful.

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Topics: Inbound Marketing, HubSpot, Content Marketing

Beat writer's block - 70 inspirational ideas for new blog content

Posted by Steve Oakman on Feb 18, 2014 1:30:00 PM

Google’s recent Hummingbird algorithm update means it’s more important than ever to write the way people actually speak and answer the questions they ask.

Here are 70 inspirational ideas for creating excellent new content.

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Topics: Business blogging, Content Marketing

Could an Inbound Marketing sales funnel power your business?

Posted by Steve Oakman on Oct 27, 2011 2:43:00 PM

Next Tuesday we’ll be going along to Funnel, the Econsultancy conference. This whole event is dedicated to attracting, engaging, nurturing and then converting website visitors into customers. Here’s a short introduction to the Inbound Marketing sales funnel and why it’s so important to businesses of all sizes.

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Topics: Inbound Marketing, Landing pages, Content Marketing

The How, What and When of business blogging

Posted by Steve Oakman on Aug 8, 2011 4:30:00 PM

A business blog has become an essential marketing tool. Research by Hubspot shows that, on average, companies that blog attract 55% more website visitors and generate 88% more leads.

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Topics: Inbound Marketing, Business blogging, Search Engine Optimisation, Copywriting, Content Marketing

Registering your business blog with Technorati

Posted by Steve Oakman on Jul 22, 2011 5:04:00 PM

It's a good idea to register your business blog with Technorati the blog search engine. It's one way to reach people who are actively searching for information on your topic, deliver targeted traffic to your blog and attract inbound links.

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Topics: Business blogging, Search Engine Optimisation, Content Marketing

10 reasons why you should be blogging for business

Posted by Steve Oakman on Jul 18, 2011 5:08:00 PM

There are really good reasons for businesses to have a blog, though surprisingly many still don’t.

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Topics: Inbound Marketing, Business blogging, Content Marketing

How content marketing can benefit your business

Posted by Steve Oakman on Jun 27, 2011 5:31:00 PM

The growth of technology has made it easier than ever for people to ignore traditional marketing techniques that are based purely on interrupting people, such as advertising and direct mail. For example, set top boxes let us fast-forward over TV adverts, while spam filters have made unsolicited email marketing less and less effective.

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Topics: Content Marketing

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