You may have noticed when the photos of content authors disappeared from the search results in June. The results pages looked a lot less interesting without them. But that was just the start - now Google Authorship has gone completely.
Do you know if your marketing campaigns are delivering the results you need? There’s no point building great campaigns if you can’t get the insights you need to track, assess and analyse the results. Which is why Hubspot’s excellent new Campaigns tool is so useful.
Google’s recent Hummingbird algorithm update means it’s more important than ever to write the way people actually speak and answer the questions they ask.
Here are 70 inspirational ideas for creating excellent new content.
Next Tuesday we’ll be going along to Funnel, the Econsultancy conference. This whole event is dedicated to attracting, engaging, nurturing and then converting website visitors into customers. Here’s a short introduction to the Inbound Marketing sales funnel and why it’s so important to businesses of all sizes.
A business blog has become an essential marketing tool. Research by Hubspot shows that, on average, companies that blog attract 55% more website visitors and generate 88% more leads.
It's a good idea to register your business blog with Technorati the blog search engine. It's one way to reach people who are actively searching for information on your topic, deliver targeted traffic to your blog and attract inbound links.
There are really good reasons for businesses to have a blog, though surprisingly many still don’t.
The growth of technology has made it easier than ever for people to ignore traditional marketing techniques that are based purely on interrupting people, such as advertising and direct mail. For example, set top boxes let us fast-forward over TV adverts, while spam filters have made unsolicited email marketing less and less effective.
Topics: Content Marketing