Context matters. The more useful, informative and relevant you can make your website's content to specific visitors the better. Segmented and targeted content hits home much more powerfully and effectively than content aimed at a general audience.Read More
According to recent research by HubSpot, personalised, dynamic calls to action convert 42% better than un-personalised, non-dynamic CTAs. That's a serious commercial advantage and one well worth tapping into.
In a nutshell, by creating dynamic, smart calls to action, you can deliver the right marketing messages at the right time to your website visitors.