Inbound marketing blog

Ecommerce marketing: Turning abandoned carts into sales

Posted by Steve Oakman on Dec 5, 2011 1:31:00 PM

It's December and the festive shopping season is in full swing. Online retailers of all sizes are competing hard for valuable sales and spending significant marketing budgets.

While ecommerce marketing activities like promotions, discounts, email marketing and pay-per-click advertising all play a part, it’s also essential to have programmes in place to help recover abandoned shopping carts. Without these, potential sales can be needlessly lost.

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Topics: Lead nurturing, Ecommerce

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