Inbound marketing blog

Anonymous Personalisation – Using relevance to drive more sales

Posted by Stephen Oakman on Oct 10, 2014 3:25:00 PM

Context matters. The more useful, informative and relevant you can make your website's content to specific visitors the better. Segmented and targeted content hits home much more powerfully and effectively than content aimed at a general audience.

Read More

Topics: HubSpot, Dynamic content

Using images to boost your marketing (and a new HubSpot tool)

Posted by Steve Oakman on Jul 28, 2014 1:16:00 PM

People love imagery. As inveterate pattern-seekers, we rely on images much more than we consciously realise. 90% of the information we digest is visual and our brains analyse images faster than they decode writing.

Read More

Topics: HubSpot, Web design, HubSpot FAQs

How to set robots.txt in HubSpot and why it matters

Posted by Steve Oakman on Apr 1, 2014 11:44:00 AM

People often ask us how to do things in HubSpot. When we get these questions we like to turn them into blog posts in our HubSpot FAQs series. In this post we'll look at how you can use your robots.txt file in HubSpot and what getting this right (and wrong) can mean for your marketing.
 

Read More

Topics: HubSpot CMS, SEO, HubSpot, HubSpot FAQs

9 ways to improve your marketing with HubSpot's Campaigns tool

Posted by Steve Oakman on Mar 14, 2014 5:00:00 PM

Do you know if your marketing campaigns are delivering the results you need? There’s no point building great campaigns if you can’t get the insights you need to track, assess and analyse the results. Which is why Hubspot’s excellent new Campaigns tool is so useful.

Read More

Topics: Inbound Marketing, HubSpot, Content Marketing

Latest results - G2 Crowd marketing automation research

Posted by Steve Oakman on Jan 17, 2014 4:32:00 PM

Back in July 2013 G2 Crowd revealed some fascinating marketing automation research. Now there’s an update, announced in Chicago in December and published last week. The results are essential reading for anyone looking to invest in a marketing automation platform.

Read More

Topics: Marketing automation, HubSpot

How to set up Google Webmaster Tools for your HubSpot website

Posted by Steve Oakman on Sep 11, 2013 1:30:00 PM

It's always a good idea to set up Google Webmaster Tools for your website. In this post, we'll look at how to do this if your website is on HubSpot.

Read More

Topics: HubSpot CMS, SEO, HubSpot, Search Engine Optimisation, HubSpot FAQs

Making the most of HubSpot's Social Inbox

Posted by Gillian Peak on Aug 29, 2013 3:46:00 PM

Social Media plays a key role in most marketer's strategies. HubSpot have recently released Social Inbox, a new social media management tool, which allows you to closely integrate activity on Twitter with your HubSpot Contacts database.

Read More

Topics: Social Media, HubSpot

Learn more about your leads with progressive profiling

Posted by Steve Oakman on Jul 17, 2013 1:30:00 PM

Landing pages are the most important pages on your website. They help you learn more about your website visitors and nurture them into leads. However, long forms on landing pages can be offputting and reduce your conversion rates. Progressive profiling is a simple solution to this problem.

Read More

Topics: Inbound Marketing, HubSpot, HubSpot FAQs, Landing pages

10 key lessons from HubSpot's 2013 State of Inbound Marketing report

Posted by Gillian Peak on Jun 24, 2013 1:30:00 PM

HubSpot have recently published their annual report on the progress of inbound marketing. Now in its fifth year, the 2013 State of Inbound Marketing report is based on data from over 3,300 participants in 128 different countries, including CEOs, marketers and agencies. In this post, we'll look at 10 key points that caught our eye. 

Read More

Topics: Inbound Marketing, Lead Generation, HubSpot

3 lead nurturing tips from HubSpot’s best practices

Posted by Steve Oakman on May 20, 2013 5:01:00 PM

If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches is to nurture leads until they’re ready to buy. The more refined your approach is to nurturing the prospects already in your pipeline, the better your results.

Read More

Topics: Lead nurturing, HubSpot

New Call-to-action

HubSpot Certification

Our HubSpot Certification proves that we have comprehensive knowledge of HubSpot tools and how to use them to meet our clients’ goals.

Partner Certification

Our Partner Certification shows that we consistently and effectively plan, manage and deliver inbound marketing services for our clients.

HubSpot Design Certification

This certification demonstrates our expertise at designing and building websites on HubSpot's Content Management System. 

"Concentric were diligent and professional throughout the process, constantly adjusting to our ever evolving demands. The finished site has really helped to lift our brand and they have played a key role in this. If you need a HubSpot site - choose Concentric!"

Marketing Director, Technology Industry