Context matters. The more useful, informative and relevant you can make your website's content to specific visitors the better. Segmented and targeted content hits home much more powerfully and effectively than content aimed at a general audience.
Read MoreAnonymous Personalisation – Using relevance to drive more sales
Posted by Stephen Oakman on Oct 10, 2014 3:25:00 PM
Topics: HubSpot, Dynamic content
Using images to boost your marketing (and a new HubSpot tool)
Posted by Steve Oakman on Jul 28, 2014 1:16:00 PM
People love imagery. As inveterate pattern-seekers, we rely on images much more than we consciously realise. 90% of the information we digest is visual and our brains analyse images faster than they decode writing.
Topics: Web design, HubSpot, HubSpot FAQs
How to set robots.txt in HubSpot and why it matters
Posted by Steve Oakman on Apr 1, 2014 11:44:00 AM
People often ask us how to do things in HubSpot. When we get these questions we like to turn them into blog posts in our HubSpot FAQs series. In this post we'll look at how you can use your robots.txt file in HubSpot and what getting this right (and wrong) can mean for your marketing.
Topics: HubSpot CMS, SEO, HubSpot, HubSpot FAQs
9 ways to improve your marketing with HubSpot's Campaigns tool
Posted by Steve Oakman on Mar 14, 2014 5:00:00 PM
Do you know if your marketing campaigns are delivering the results you need? There’s no point building great campaigns if you can’t get the insights you need to track, assess and analyse the results. Which is why Hubspot’s excellent new Campaigns tool is so useful.
Topics: Inbound Marketing, HubSpot, Content Marketing
Latest results - G2 Crowd marketing automation research
Posted by Steve Oakman on Jan 17, 2014 4:32:00 PM
Back in July 2013 G2 Crowd revealed some fascinating marketing automation research. Now there’s an update, announced in Chicago in December and published last week. The results are essential reading for anyone looking to invest in a marketing automation platform.
Topics: Marketing automation, HubSpot
How to set up Google Webmaster Tools for your HubSpot website
Posted by Steve Oakman on Sep 11, 2013 1:30:00 PM
It's always a good idea to set up Google Webmaster Tools for your website. In this post, we'll look at how to do this if your website is on HubSpot.
Topics: HubSpot CMS, SEO, HubSpot, Search Engine Optimisation, HubSpot FAQs
Social Media plays a key role in most marketer's strategies. HubSpot have recently released Social Inbox, a new social media management tool, which allows you to closely integrate activity on Twitter with your HubSpot Contacts database.
Topics: Social Media, HubSpot
Learn more about your leads with progressive profiling
Posted by Steve Oakman on Jul 17, 2013 1:30:00 PM
Landing pages are the most important pages on your website. They help you learn more about your website visitors and nurture them into leads. However, long forms on landing pages can be offputting and reduce your conversion rates. Progressive profiling is a simple solution to this problem.
Topics: Inbound Marketing, HubSpot, HubSpot FAQs, Landing pages
10 key lessons from HubSpot's 2013 State of Inbound Marketing report
Posted by Gillian Peak on Jun 24, 2013 1:30:00 PM
HubSpot have recently published their annual report on the progress of inbound marketing. Now in its fifth year, the 2013 State of Inbound Marketing report is based on data from over 3,300 participants in 128 different countries, including CEOs, marketers and agencies. In this post, we'll look at 10 key points that caught our eye.
Topics: Inbound Marketing, Lead Generation, HubSpot
3 lead nurturing tips from HubSpot’s best practices
Posted by Steve Oakman on May 20, 2013 5:01:00 PM
If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches is to nurture leads until they’re ready to buy. The more refined your approach is to nurturing the prospects already in your pipeline, the better your results.
Topics: Lead nurturing, HubSpot
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