Inbound marketing blog

9 ways to improve your marketing with HubSpot's Campaigns tool

Posted by Steve Oakman on Mar 14, 2014 5:00:00 PM

Do you know if your marketing campaigns are delivering the results you need? There’s no point building great campaigns if you can’t get the insights you need to track, assess and analyse the results. Which is why Hubspot’s excellent new Campaigns tool is so useful.

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Topics: Inbound Marketing, HubSpot, Content Marketing

8 best practices for call to action buttons that convert

Posted by Steve Oakman on Oct 18, 2013 3:54:00 PM

Many companies struggle to convert their website traffic into leads and enquiries. They might have great content offers, such as ebooks and whitepapers, but people don’t always find and convert on their landing pages.

The answer is adding effective call to action buttons across your site.

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Topics: Inbound Marketing, Calls to action, Landing pages

Learn more about your leads with progressive profiling

Posted by Steve Oakman on Jul 17, 2013 1:30:00 PM

Landing pages are the most important pages on your website. They help you learn more about your website visitors and nurture them into leads. However, long forms on landing pages can be offputting and reduce your conversion rates. Progressive profiling is a simple solution to this problem.

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Topics: Inbound Marketing, HubSpot, HubSpot FAQs, Landing pages

10 key lessons from HubSpot's 2013 State of Inbound Marketing report

Posted by Gillian Peak on Jun 24, 2013 1:30:00 PM

HubSpot have recently published their annual report on the progress of inbound marketing. Now in its fifth year, the 2013 State of Inbound Marketing report is based on data from over 3,300 participants in 128 different countries, including CEOs, marketers and agencies. In this post, we'll look at 10 key points that caught our eye. 

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Topics: Inbound Marketing, Lead Generation, HubSpot

What are buyer personas and why do you need them?

Posted by Steve Oakman on Mar 18, 2013 11:58:00 AM

Truly understanding customers is the holy grail for marketers and creating buyer personas is one way to develop a clearer picture. In competitive markets it's important to see the world from a customer's point of view and gain a better understanding of the needs and motivations that drive their purchasing decisions.

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Topics: Inbound Marketing, Buyer personas

Has cold calling had its day?

Posted by Gillian Peak on Feb 18, 2013 1:30:00 PM

Many consumers and businesses find cold calling annoying. It's intrusive, can damage a brand and even repel potential customers.

Three leading marketers recently joined a Google+ hangout debate to discuss whether cold calling still has a place in modern marketing. In this post, we'll review the key points made.

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Topics: Inbound Marketing, Lead Generation, Warm Calling

What the new LinkedIn profiles mean for inbound marketing

Posted by Steve Oakman on Jan 29, 2013 1:30:00 PM

LinkedIn is a key resource for many business to business marketers, who use it for research, professional networking and building up useful contacts. In fact, 65% of respondents to HubSpot's latest State of Inbound Marketing Survey had acquired a customer through the network.

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Topics: Inbound Marketing, LinkedIn, HubSpot

'Does cold calling still work?' - join the debate

Posted by Steve Oakman on Jan 28, 2013 9:39:00 AM

The team at Software Advice invites you to watch its latest Google+ Debate which will consider the question, "Does Cold Calling Still Work?"

Their expert panel includes Mike Volpe, CMO at HubSpot, David Elkington, CEO at, and Anneke Seley, CEO at Reality Works Group. They will answer three scripted questions that will open up a discussion about where cold calling fits in to the modern sales/marketing arsenal, and whether it is still effective in today's Web-enabled world. Viewers will then be able to ask their own questions in the comments.

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Topics: Inbound Marketing, News

10 ways that Inbound Marketing is a bit like Christmas (& 1 why not)

Posted by Steve Oakman on Dec 18, 2012 4:40:00 PM

It's that time of year again and the festive season is just a few days away, so we'd like to wish everyone who has read and shared our posts this year a very merry Christmas.

So, here are our 10 reasons why Inbound Marketing is a little bit like Christmas (and one why not).

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Topics: Inbound Marketing

Concentric becomes a HubSpot Gold Level Agency Partner

Posted by Steve Oakman on Nov 28, 2012 1:30:00 PM

We're delighted to say that Concentric Marketing has become a HubSpot Gold Level Agency Partner. 

Concentric joined HubSpot's Agency Partner Programme in August 2011 and has enjoyed a highly successful relationship ever since.

Reaching this level makes Concentric currently one of four HubSpot Gold Level Agency Partners in the UK.

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Topics: Inbound Marketing, HubSpot, News

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"Concentric were diligent and professional throughout the process, constantly adjusting to our ever evolving demands. The finished site has really helped to lift our brand and they have played a key role in this. If you need a HubSpot site - choose Concentric!"

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