Do you know if your marketing campaigns are delivering the results you need? There’s no point building great campaigns if you can’t get the insights you need to track, assess and analyse the results. Which is why Hubspot’s excellent new Campaigns tool is so useful.

Many companies struggle to convert their website traffic into leads and enquiries. They might have great content offers, such as ebooks and whitepapers, but people don’t always find and convert on their landing pages.

The answer is adding effective call to action buttons across your site.

Landing pages are the most important pages on your website. They help you learn more about your website visitors and nurture them into leads. However, long forms on landing pages can be offputting and reduce your conversion rates. Progressive profiling is a simple solution to this problem.

HubSpot have recently published their annual report on the progress of inbound marketing. Now in its fifth year, the 2013 State of Inbound Marketing report is based on data from over 3,300 participants in 128 different countries, including CEOs, marketers and agencies. In this post, we'll look at 10 key points that caught our eye. 

Truly understanding customers is the holy grail for marketers and creating buyer personas is one way to develop a clearer picture. In competitive markets it's important to see the world from a customer's point of view and gain a better understanding of the needs and motivations that drive their purchasing decisions.

Many consumers and businesses find cold calling annoying. It's intrusive, can damage a brand and even repel potential customers.

Three leading marketers recently joined a Google+ hangout debate to discuss whether cold calling still has a place in modern marketing. In this post, we'll review the key points made.

LinkedIn is a key resource for many business to business marketers, who use it for research, professional networking and building up useful contacts. In fact, 65% of respondents to HubSpot's latest State of Inbound Marketing Survey had acquired a customer through the network.

The team at Software Advice invites you to watch its latest Google+ Debate which will consider the question, "Does Cold Calling Still Work?"

Their expert panel includes Mike Volpe, CMO at HubSpot, David Elkington, CEO at InsideSales.com, and Anneke Seley, CEO at Reality Works Group. They will answer three scripted questions that will open up a discussion about where cold calling fits in to the modern sales/marketing arsenal, and whether it is still effective in today's Web-enabled world. Viewers will then be able to ask their own questions in the comments.

It's that time of year again and the festive season is just a few days away, so we'd like to wish everyone who has read and shared our posts this year a very merry Christmas.

So, here are our 10 reasons why Inbound Marketing is a little bit like Christmas (and one why not).

We're delighted to say that Concentric Marketing has become a HubSpot Gold Level Agency Partner. 

Concentric joined HubSpot's Agency Partner Programme in August 2011 and has enjoyed a highly successful relationship ever since.

Reaching this level makes Concentric currently one of four HubSpot Gold Level Agency Partners in the UK.