Inbound marketing blog

The growth of Inbound Marketing - there's no turning the clocks back

Posted by Steve Oakman on Oct 29, 2012 8:30:00 AM

It’s that time of year again in the UK - we've just turned the clocks back to make mornings that little bit lighter. Meanwhile, the facts speak for themselves, the future continues to look bright for the growth of Inbound Marketing.

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Topics: Inbound Marketing, HubSpot

10 benefits of HubSpot's email marketing software

Posted by Steve Oakman on May 19, 2012 5:58:00 AM

Yesterday we had our first look at HubSpot's new email marketing system and contacts database. This part of the HubSpot software has had a complete revamp - here are 10 benefits that really jumped out at us.

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Topics: Inbound Marketing, HubSpot, Email Marketing

Landing page A/B testing for Inbound Marketing

Posted by Steve Oakman on Mar 15, 2012 12:06:00 PM

Testing has been helping businesses get more from their marketing for decades. But is testing still relevant in today's online world? The answer is a resounding 'yes'. One great example is landing page A/B testing for Inbound Marketing, which virtually every business can use to immediately improve its marketing performance.

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Topics: Inbound Marketing, Landing pages

Using social bookmarking for Inbound Marketing

Posted by Steve Oakman on Feb 13, 2012 1:00:00 PM

Social bookmarking involves posting links to your articles, blog posts, landing pages and website content on sites like Stumbleupon, Digg, Reddit and Delicious for others to browse, vote on and share. In this post we'll look at how using social bookmarking for Inbound Marketing can make a positive contribution to your business.

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Topics: Inbound Marketing, Social Media, Social bookmarking

Making Google+ part of your Inbound Marketing

Posted by Steve Oakman on Jan 20, 2012 1:00:00 PM

Google’s social network Google+ has seen significant growth in recent months. Experian Hitwise recently reported that Google+ had 49 million visits in December, the highest since its launch. What's more, Google's latest figures show that the network now has 90 million users.

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Topics: Inbound Marketing, Social Media, Search Engine Optimisation

3 keys to successful Inbound Marketing (infographic)

Posted by Steve Oakman on Nov 9, 2011 1:31:00 AM

HubSpot have looked at the websites run through their popular Website Grader and found 3 keys to successful inbound marketing (as shown in the infographic below).

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Topics: Inbound Marketing, Business blogging, Social Media

Could an Inbound Marketing sales funnel power your business?

Posted by Steve Oakman on Oct 27, 2011 2:43:00 PM

Next Tuesday we’ll be going along to Funnel, the Econsultancy conference. This whole event is dedicated to attracting, engaging, nurturing and then converting website visitors into customers. Here’s a short introduction to the Inbound Marketing sales funnel and why it’s so important to businesses of all sizes.

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Topics: Inbound Marketing, Landing pages, Content Marketing

Turning your website traffic into customers (a 3 step plan)

Posted by Steve Oakman on Oct 10, 2011 2:52:00 PM

Do you have a nagging feeling that your website isn’t working? Have you invested in search engine optimisation, pay per click advertising and social media? Maybe your website traffic has increased, but you’re still not seeing many new customers? If this describes your situation, then you’re not alone. It’s a surprisingly common problem, which is why we’ve written our latest Whitepaper.

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Topics: Inbound Marketing, Web design, Landing pages

5 more LinkedIn tips for successful Inbound Marketing

Posted by Steve Oakman on Sep 26, 2011 3:06:00 PM

With over 100 million users, LinkedIn is a lead generation channel that can't be ignored. It's the preeminent business social network, with the UK delivering the second highest number of visitors after the US.

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Topics: Inbound Marketing, Social Media, LinkedIn

10 landing page design tips for Inbound Marketing

Posted by Steve Oakman on Sep 19, 2011 3:15:00 PM

Most businesses want to convert more of their website visitors into leads and ultimately customers. Inbound marketing is all about making that happen and improving your site's ROI. A key element in the process is adding effective landing pages to your website.

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Topics: Inbound Marketing, Web design, Landing pages

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