Many companies struggle to convert their website traffic into leads and enquiries. They might have great content offers, such as ebooks and whitepapers, but people don’t always find and convert on their landing pages.

The answer is adding effective call to action buttons across your site.

Landing pages are the most important pages on your website. They help you learn more about your website visitors and nurture them into leads. However, long forms on landing pages can be offputting and reduce your conversion rates. Progressive profiling is a simple solution to this problem.

Testing has been helping businesses get more from their marketing for decades. But is testing still relevant in today's online world? The answer is a resounding 'yes'. One great example is landing page A/B testing for Inbound Marketing, which virtually every business can use to immediately improve its marketing performance.

Next Tuesday we’ll be going along to Funnel, the Econsultancy conference. This whole event is dedicated to attracting, engaging, nurturing and then converting website visitors into customers. Here’s a short introduction to the Inbound Marketing sales funnel and why it’s so important to businesses of all sizes.

Do you have a nagging feeling that your website isn’t working? Have you invested in search engine optimisation, pay per click advertising and social media? Maybe your website traffic has increased, but you’re still not seeing many new customers? If this describes your situation, then you’re not alone. It’s a surprisingly common problem, which is why we’ve written our latest Whitepaper.

Most businesses want to convert more of their website visitors into leads and ultimately customers. Inbound marketing is all about making that happen and improving your site's ROI. A key element in the process is adding effective landing pages to your website.