Inbound marketing blog

8 best practices for call to action buttons that convert

Posted by Steve Oakman on Oct 18, 2013 3:54:00 PM

Many companies struggle to convert their website traffic into leads and enquiries. They might have great content offers, such as ebooks and whitepapers, but people don’t always find and convert on their landing pages.

The answer is adding effective call to action buttons across your site.

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Topics: Inbound Marketing, Calls to action, Landing pages

Learn more about your leads with progressive profiling

Posted by Steve Oakman on Jul 17, 2013 1:30:00 PM

Landing pages are the most important pages on your website. They help you learn more about your website visitors and nurture them into leads. However, long forms on landing pages can be offputting and reduce your conversion rates. Progressive profiling is a simple solution to this problem.

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Topics: Inbound Marketing, HubSpot, HubSpot FAQs, Landing pages

Landing page A/B testing for Inbound Marketing

Posted by Steve Oakman on Mar 15, 2012 12:06:00 PM

Testing has been helping businesses get more from their marketing for decades. But is testing still relevant in today's online world? The answer is a resounding 'yes'. One great example is landing page A/B testing for Inbound Marketing, which virtually every business can use to immediately improve its marketing performance.

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Topics: Inbound Marketing, Landing pages

Could an Inbound Marketing sales funnel power your business?

Posted by Steve Oakman on Oct 27, 2011 2:43:00 PM

Next Tuesday we’ll be going along to Funnel, the Econsultancy conference. This whole event is dedicated to attracting, engaging, nurturing and then converting website visitors into customers. Here’s a short introduction to the Inbound Marketing sales funnel and why it’s so important to businesses of all sizes.

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Topics: Inbound Marketing, Landing pages, Content Marketing

Turning your website traffic into customers (a 3 step plan)

Posted by Steve Oakman on Oct 10, 2011 2:52:00 PM

Do you have a nagging feeling that your website isn’t working? Have you invested in search engine optimisation, pay per click advertising and social media? Maybe your website traffic has increased, but you’re still not seeing many new customers? If this describes your situation, then you’re not alone. It’s a surprisingly common problem, which is why we’ve written our latest Whitepaper.

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Topics: Inbound Marketing, Web design, Landing pages

10 landing page design tips for Inbound Marketing

Posted by Steve Oakman on Sep 19, 2011 3:15:00 PM

Most businesses want to convert more of their website visitors into leads and ultimately customers. Inbound marketing is all about making that happen and improving your site's ROI. A key element in the process is adding effective landing pages to your website.

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Topics: Inbound Marketing, Web design, Landing pages

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