Inbound marketing blog

Attracting leads with LinkedIn Sponsored Updates

Posted by Steve Oakman on Dec 3, 2013 1:30:00 PM

“LinkedIn is 277% more effective for lead generation than Facebook and Twitter. We saw that the Sponsored Update on LinkedIn increased engagement by 50% and generated thousands more impressions than our organic post” (HubSpot research).

Have you heard of LinkedIn Sponsored Updates? It's their latest advertising opportunity and they appear automatically in LinkedIn users' newsfeeds.

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Topics: Social Media, LinkedIn, Lead Generation

Dynamic Calls to Action: How to deliver the right message at the right time

Posted by Steve Oakman on Nov 13, 2013 1:30:00 PM

According to recent research by HubSpot, personalised, dynamic calls to action convert 42% better than un-personalised, non-dynamic CTAs. That's a serious commercial advantage and one well worth tapping into.

In a nutshell, by creating dynamic, smart calls to action, you can deliver the right marketing messages at the right time to your website visitors.

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Topics: Lead Generation, Calls to action, Dynamic content

10 key lessons from HubSpot's 2013 State of Inbound Marketing report

Posted by Gillian Peak on Jun 24, 2013 1:30:00 PM

HubSpot have recently published their annual report on the progress of inbound marketing. Now in its fifth year, the 2013 State of Inbound Marketing report is based on data from over 3,300 participants in 128 different countries, including CEOs, marketers and agencies. In this post, we'll look at 10 key points that caught our eye. 

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Topics: Inbound Marketing, Lead Generation, HubSpot

Has cold calling had its day?

Posted by Gillian Peak on Feb 18, 2013 1:30:00 PM

Many consumers and businesses find cold calling annoying. It's intrusive, can damage a brand and even repel potential customers.

Three leading marketers recently joined a Google+ hangout debate to discuss whether cold calling still has a place in modern marketing. In this post, we'll review the key points made.

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Topics: Inbound Marketing, Lead Generation, Warm Calling

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