It's true, HubSpot Signals can help your Sales team be more effective. Signals is a free real-time notifications tool, designed to help you follow up with leads and customers more easily and effectively. 

If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches is to nurture leads until they’re ready to buy. The more refined your approach is to nurturing the prospects already in your pipeline, the better your results.

Marketing doesn’t stop with lead generation. There's no longer a simple handover of prospects from the Marketing team to the Sales team. Successful companies know that keeping in contact with prospects and gently encouraging them through the buying process with lead nurturing is essential.

It's December and the festive shopping season is in full swing. Online retailers of all sizes are competing hard for valuable sales and spending significant marketing budgets.

While ecommerce marketing activities like promotions, discounts, email marketing and pay-per-click advertising all play a part, it’s also essential to have programmes in place to help recover abandoned shopping carts. Without these, potential sales can be needlessly lost.