Inbound marketing blog

Attracting leads with LinkedIn Sponsored Updates

Posted by Steve Oakman on Dec 3, 2013 1:30:00 PM

“LinkedIn is 277% more effective for lead generation than Facebook and Twitter. We saw that the Sponsored Update on LinkedIn increased engagement by 50% and generated thousands more impressions than our organic post” (HubSpot research).

Have you heard of LinkedIn Sponsored Updates? It's their latest advertising opportunity and they appear automatically in LinkedIn users' newsfeeds.

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Topics: Social Media, LinkedIn, Lead Generation

What the new LinkedIn profiles mean for inbound marketing

Posted by Steve Oakman on Jan 29, 2013 1:30:00 PM

LinkedIn is a key resource for many business to business marketers, who use it for research, professional networking and building up useful contacts. In fact, 65% of respondents to HubSpot's latest State of Inbound Marketing Survey had acquired a customer through the network.

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Topics: Inbound Marketing, LinkedIn, HubSpot

5 more LinkedIn tips for successful Inbound Marketing

Posted by Steve Oakman on Sep 26, 2011 3:06:00 PM

With over 100 million users, LinkedIn is a lead generation channel that can't be ignored. It's the preeminent business social network, with the UK delivering the second highest number of visitors after the US.

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Topics: Inbound Marketing, Social Media, LinkedIn

4 essential LinkedIn tips for Inbound Marketing

Posted by Steve Oakman on Aug 22, 2011 3:35:00 PM

We are delighted to have Victoria Ipri of Modello Media as a guest blogger. Victoria is a world renowned LinkedIn specialist. She is also a successful author and speaker. In this post Victoria shares 3 essential LinkedIn tips for Inbound Marketing (plus one great bonus tip!).

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Topics: Inbound Marketing, Social Media, LinkedIn

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