Inbound marketing blog

Attracting leads with LinkedIn Sponsored Updates

Posted by Steve Oakman on Dec 3, 2013 1:30:00 PM

“LinkedIn is 277% more effective for lead generation than Facebook and Twitter. We saw that the Sponsored Update on LinkedIn increased engagement by 50% and generated thousands more impressions than our organic post” (HubSpot research).

Have you heard of LinkedIn Sponsored Updates? It's their latest advertising opportunity and they appear automatically in LinkedIn users' newsfeeds.

Read More

Topics: Social Media, LinkedIn, Lead Generation

What the new LinkedIn profiles mean for inbound marketing

Posted by Steve Oakman on Jan 29, 2013 1:30:00 PM

LinkedIn is a key resource for many business to business marketers, who use it for research, professional networking and building up useful contacts. In fact, 65% of respondents to HubSpot's latest State of Inbound Marketing Survey had acquired a customer through the network.

Read More

Topics: Inbound Marketing, LinkedIn, HubSpot

5 more LinkedIn tips for successful Inbound Marketing

Posted by Steve Oakman on Sep 26, 2011 3:06:00 PM

With over 100 million users, LinkedIn is a lead generation channel that can't be ignored. It's the preeminent business social network, with the UK delivering the second highest number of visitors after the US.

Read More

Topics: Inbound Marketing, Social Media, LinkedIn

4 essential LinkedIn tips for Inbound Marketing

Posted by Steve Oakman on Aug 22, 2011 3:35:00 PM

We are delighted to have Victoria Ipri of Modello Media as a guest blogger. Victoria is a world renowned LinkedIn specialist. She is also a successful author and speaker. In this post Victoria shares 3 essential LinkedIn tips for Inbound Marketing (plus one great bonus tip!).

Read More

Topics: Inbound Marketing, Social Media, LinkedIn

New Call-to-action

HubSpot Certification

Our HubSpot Certification proves that we have comprehensive knowledge of HubSpot tools and how to use them to meet our clients’ goals.

Partner Certification

Our Solutions Partner Certification shows that we consistently and effectively plan, manage and deliver inbound marketing services for our clients.

HubSpot Design Certification

This certification demonstrates our expertise at designing, building and maintaining websites on HubSpot's CMS Hub. 

"Concentric were diligent and professional throughout the process, constantly adjusting to our ever evolving demands. The finished site has really helped to lift our brand and they have played a key role in this. If you need a HubSpot site - choose Concentric!"

Marketing Director, Technology Industry