Inbound marketing blog

Latest results - G2 Crowd marketing automation research

Posted by Steve Oakman on Jan 17, 2014 4:32:00 PM

Back in July 2013 G2 Crowd revealed some fascinating marketing automation research. Now there’s an update, announced in Chicago in December and published last week. The results are essential reading for anyone looking to invest in a marketing automation platform.

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Topics: Marketing automation, HubSpot

How to get started with HubSpot Workflows

Posted by Steve Oakman on Dec 4, 2012 4:32:00 PM

We’ve reached our third post on HubSpot Workflows, one of the features of HubSpot 3. Hopefully our previous blog posts will have given you an overview of Workflows, as well as an understanding of its capabilities as a marketing automation and lead nurturing tool. So, now that we’ve got a general grasp of HubSpot Workflows, let’s get to grips with how it actually works.

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Topics: HubSpot 3, Marketing automation, Workflows

Create more Sales ready leads with HubSpot lead nurturing

Posted by Steve Oakman on Nov 26, 2012 1:00:00 PM

Marketing doesn’t stop with lead generation. There's no longer a simple handover of prospects from the Marketing team to the Sales team. Successful companies know that keeping in contact with prospects and gently encouraging them through the buying process with lead nurturing is essential.

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Topics: Lead nurturing, HubSpot 3, Marketing automation, Workflows

The next step in HubSpot marketing automation - Introducing Workflows

Posted by Steve Oakman on Nov 9, 2012 8:54:00 AM

Marketers have long known that potential customers often need a little help to steer them through the buying process. Providing relevant and timely information makes it more likely that a website lead will become a new paying customer. This means that capturing information and using it to send personalised, relevant emails is a great way to nurture prospects.

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Topics: HubSpot 3, Marketing automation, Workflows, HubSpot

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