You may have noticed when the photos of content authors disappeared from the search results in June. The results pages looked a lot less interesting without them. But that was just the start - now Google Authorship has gone completely.
Google rolled out Panda 4.0 on May 20th 2014 and in our last post on the subject we promised to follow up with an update. The ramifications were unclear at first and speculation was rife. Now the waters have cleared and it's possible to see what's happened, to whom, why and what site owners can do about it.
It's always a good idea to set up Google Webmaster Tools for your website. In this post, we'll look at how to do this if your website is on HubSpot.
Although it's the most popular social network, Facebook has not been reowned in the past for its search function. As search capabilities on other online platforms have improved, many users have felt that Facebook’s search bar was inadequate for their needs.
Google’s social network Google+ has seen significant growth in recent months. Experian Hitwise recently reported that Google+ had 49 million visits in December, the highest since its launch. What's more, Google's latest figures show that the network now has 90 million users.
Over 20% of searches on Google each month are for local products and services. This makes local search a real opportunity for many businesses and optimising your Google Places listing is a great place to start.
A business blog has become an essential marketing tool. Research by Hubspot shows that, on average, companies that blog attract 55% more website visitors and generate 88% more leads.
It's a good idea to register your business blog with Technorati the blog search engine. It's one way to reach people who are actively searching for information on your topic, deliver targeted traffic to your blog and attract inbound links.
Many businesses who are looking to get more from their website, or perhaps launch a new one, may have thought about using a SEO copywriting service. But it’s another cost to pay, so is it worth it?