Inbound marketing blog

Goodbye Google Authorship – Hello G+ prominence

Posted by Steve Oakman on Sep 12, 2014 12:51:00 PM

You may have noticed when the photos of content authors disappeared from the search results in June. The results pages looked a lot less interesting without them. But that was just the start - now Google Authorship has gone completely.

Read More

Topics: Search Engine Optimisation, Content Marketing

Google Panda 4.0 algorithm update - The latest news

Posted by Steve Oakman on Jul 4, 2014 8:57:00 AM

Google rolled out Panda 4.0 on May 20th 2014 and in our last post on the subject we promised to follow up with an update. The ramifications were unclear at first and speculation was rife. Now the waters have cleared and it's possible to see what's happened, to whom, why and what site owners can do about it.

Read More

Topics: Search Engine Optimisation, News, SEO

Google Panda 4.0 – What we know so far

Posted by Steve Oakman on May 29, 2014 3:20:00 PM

Read More

Topics: Search Engine Optimisation, News, SEO

How to set up Google Webmaster Tools for your HubSpot website

Posted by Steve Oakman on Sep 11, 2013 1:30:00 PM

It's always a good idea to set up Google Webmaster Tools for your website. In this post, we'll look at how to do this if your website is on HubSpot.

Read More

Topics: HubSpot CMS, SEO, HubSpot, Search Engine Optimisation, HubSpot FAQs

How could Facebook Graph Search affect your marketing?

Posted by Steve Oakman on Feb 5, 2013 1:15:00 PM

Although it's the most popular social network, Facebook has not been reowned in the past for its search function. As search capabilities on other online platforms have improved, many users have felt that Facebook’s search bar was inadequate for their needs.

Read More

Topics: Social Media, Search Engine Optimisation, Facebook Marketing

Making Google+ part of your Inbound Marketing

Posted by Steve Oakman on Jan 20, 2012 1:00:00 PM

Google’s social network Google+ has seen significant growth in recent months. Experian Hitwise recently reported that Google+ had 49 million visits in December, the highest since its launch. What's more, Google's latest figures show that the network now has 90 million users.

Read More

Topics: Inbound Marketing, Social Media, Search Engine Optimisation

Google Places: 12 ways to optimise your listing for local search

Posted by Steve Oakman on Aug 29, 2011 3:27:00 PM

Over 20% of searches on Google each month are for local products and services. This makes local search a real opportunity for many businesses and optimising your Google Places listing is a great place to start.

Read More

Topics: Inbound Marketing, Search Engine Optimisation

The How, What and When of business blogging

Posted by Steve Oakman on Aug 8, 2011 4:30:00 PM

A business blog has become an essential marketing tool. Research by Hubspot shows that, on average, companies that blog attract 55% more website visitors and generate 88% more leads.

Read More

Topics: Inbound Marketing, Business blogging, Search Engine Optimisation, Copywriting, Content Marketing

Registering your business blog with Technorati

Posted by Steve Oakman on Jul 22, 2011 5:04:00 PM

It's a good idea to register your business blog with Technorati the blog search engine. It's one way to reach people who are actively searching for information on your topic, deliver targeted traffic to your blog and attract inbound links.

Read More

Topics: Business blogging, Search Engine Optimisation, Content Marketing

Can a SEO copywriting service benefit your business?

Posted by Steve Oakman on Jul 11, 2011 5:14:00 PM

Many businesses who are looking to get more from their website, or perhaps launch a new one, may have thought about using a SEO copywriting service. But it’s another cost to pay, so is it worth it?

Read More

Topics: Search Engine Optimisation, Copywriting

New Call-to-action

HubSpot Certification

Our HubSpot Certification proves that we have comprehensive knowledge of HubSpot tools and how to use them to meet our clients’ goals.

Partner Certification

Our Partner Certification shows that we consistently and effectively plan, manage and deliver inbound marketing services for our clients.

HubSpot Design Certification

This certification demonstrates our expertise at designing and building websites on HubSpot's Content Management System. 

"Concentric were diligent and professional throughout the process, constantly adjusting to our ever evolving demands. The finished site has really helped to lift our brand and they have played a key role in this. If you need a HubSpot site - choose Concentric!"

Marketing Director, Technology Industry