Inbound marketing blog

Is your website mobile-friendly enough for Google?

Posted by Steve Oakman on Mar 24, 2015 12:32:28 PM

If you haven't done so already, it's time you started to monitor, analyse and optimise your mobile web presence. 

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Topics: SEO

Google Panda 4.0 algorithm update - The latest news

Posted by Steve Oakman on Jul 4, 2014 8:57:00 AM

Google rolled out Panda 4.0 on May 20th 2014 and in our last post on the subject we promised to follow up with an update. The ramifications were unclear at first and speculation was rife. Now the waters have cleared and it's possible to see what's happened, to whom, why and what site owners can do about it.

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Topics: SEO, Search Engine Optimisation, News

Google Panda 4.0 – What we know so far

Posted by Steve Oakman on May 29, 2014 3:20:00 PM

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Topics: SEO, Search Engine Optimisation, News

How to optimise blog posts for search (a 10 step checklist)

Posted by Steve Oakman on May 9, 2014 4:34:00 PM

In an increasingly competitive world it’s really important to optimise your blog posts. But how do you do it?

As you might expect, search engines use words, phrases and questions to explore, classify, rate and rank web pages. So when you use the right ones in your content – and the meta data that sits behind it – you tell search engines what your post is all about. Then, armed with the right information, they can deliver the best possible search results to their users. 
 

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Topics: SEO, Business blogging

How to set robots.txt in HubSpot and why it matters

Posted by Steve Oakman on Apr 1, 2014 11:44:00 AM

People often ask us how to do things in HubSpot. When we get these questions we like to turn them into blog posts in our HubSpot FAQs series. In this post we'll look at how you can use your robots.txt file in HubSpot and what getting this right (and wrong) can mean for your marketing.
 

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Topics: HubSpot CMS, SEO, HubSpot, HubSpot FAQs

What does Google's clampdown on spam guest blogging mean for your business blog?

Posted by Steve Oakman on Jan 29, 2014 12:45:00 PM

It’s been on the cards for some time, but last week Matt Cutts (the Head of Google's Webspam Team) hammered the final nail into the coffin of spammy guest blogging. According to him, if anyone is using guest blogging as their primary way to gain inbound links, they're abusing the system.

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Topics: SEO, Business blogging

How to set up Google Webmaster Tools for your HubSpot website

Posted by Steve Oakman on Sep 11, 2013 1:30:00 PM

It's always a good idea to set up Google Webmaster Tools for your website. In this post, we'll look at how to do this if your website is on HubSpot.

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Topics: HubSpot CMS, SEO, HubSpot, Search Engine Optimisation, HubSpot FAQs

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