Inbound marketing blog

Attracting leads with LinkedIn Sponsored Updates

Posted by Steve Oakman on Dec 3, 2013 1:30:00 PM

“LinkedIn is 277% more effective for lead generation than Facebook and Twitter. We saw that the Sponsored Update on LinkedIn increased engagement by 50% and generated thousands more impressions than our organic post” (HubSpot research).

Have you heard of LinkedIn Sponsored Updates? It's their latest advertising opportunity and they appear automatically in LinkedIn users' newsfeeds.

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Topics: Social Media, LinkedIn, Lead Generation

Making the most of HubSpot's Social Inbox

Posted by Gillian Peak on Aug 29, 2013 3:46:00 PM

Social Media plays a key role in most marketer's strategies. HubSpot have recently released Social Inbox, a new social media management tool, which allows you to closely integrate activity on Twitter with your HubSpot Contacts database.

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Topics: Social Media, HubSpot

Social Media and Mobile: A winning combination for marketing your business

Posted by Steve Oakman on Jul 2, 2013 1:10:00 PM

When you're eating out at a restaurant, chances are you'll find somebody snapping a photo of her food. Most likely, that picture would be uploaded to several social networking sites she's on. In a few minutes, that post would receive comments, likes, retweets or repins. When she has finished her meal, she'll most likely respond to those who paid a compliment.

Can you see what's happening here? That's user engagement achieved through the power of social media and mobile. The same concept can also be applied to your business.

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Topics: Social Media, Mobile

How could Facebook Graph Search affect your marketing?

Posted by Steve Oakman on Feb 5, 2013 1:15:00 PM

Although it's the most popular social network, Facebook has not been reowned in the past for its search function. As search capabilities on other online platforms have improved, many users have felt that Facebook’s search bar was inadequate for their needs.

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Topics: Social Media, Search Engine Optimisation, Facebook Marketing

5 must-haves for Social Media in 2013

Posted by Gillian Peak on Jan 7, 2013 1:00:00 PM

Over the past few years social media has transformed the way we communicate. Social networks have become key venue for discussions, debates and sharing content. With Facebook and Twitter, to name just two, being so popular, many businesses have realised that they must take their social media activity to the next level.

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Topics: Social Media, Facebook Marketing, HootSuite, Twitter

Using social bookmarking for Inbound Marketing

Posted by Steve Oakman on Feb 13, 2012 1:00:00 PM

Social bookmarking involves posting links to your articles, blog posts, landing pages and website content on sites like Stumbleupon, Digg, Reddit and Delicious for others to browse, vote on and share. In this post we'll look at how using social bookmarking for Inbound Marketing can make a positive contribution to your business.

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Topics: Inbound Marketing, Social Media, Social bookmarking

Making Google+ part of your Inbound Marketing

Posted by Steve Oakman on Jan 20, 2012 1:00:00 PM

Google’s social network Google+ has seen significant growth in recent months. Experian Hitwise recently reported that Google+ had 49 million visits in December, the highest since its launch. What's more, Google's latest figures show that the network now has 90 million users.

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Topics: Inbound Marketing, Social Media, Search Engine Optimisation

3 keys to successful Inbound Marketing (infographic)

Posted by Steve Oakman on Nov 9, 2011 1:31:00 AM

HubSpot have looked at the websites run through their popular Website Grader and found 3 keys to successful inbound marketing (as shown in the infographic below).

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Topics: Inbound Marketing, Business blogging, Social Media

5 more LinkedIn tips for successful Inbound Marketing

Posted by Steve Oakman on Sep 26, 2011 3:06:00 PM

With over 100 million users, LinkedIn is a lead generation channel that can't be ignored. It's the preeminent business social network, with the UK delivering the second highest number of visitors after the US.

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Topics: Inbound Marketing, Social Media, LinkedIn

4 essential LinkedIn tips for Inbound Marketing

Posted by Steve Oakman on Aug 22, 2011 3:35:00 PM

We are delighted to have Victoria Ipri of Modello Media as a guest blogger. Victoria is a world renowned LinkedIn specialist. She is also a successful author and speaker. In this post Victoria shares 3 essential LinkedIn tips for Inbound Marketing (plus one great bonus tip!).

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Topics: Inbound Marketing, Social Media, LinkedIn

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